Why it matters
Emerging Trends is the most-referenced annual CRE forecast in North America. Per the ULI methodology disclosure for the 2025 edition: "ULI and PwC personally interviewed 617 individuals, and survey responses were received from more than 1,450 individuals" — a 2,067+ contributor base. The Markets-to-Watch ranking is the single most-cited metro ranking in CRE.
How CRE teams consume it
Annual — one-time download per edition, typically late October. Register on the ULI Knowledge Finder.
Caveats & limitations
Consensus survey — by construction, slow to identify regime shifts. The Markets-to-Watch ranking can lag.
Use cases
- Annual planning
- Metro prioritization
- Capital-raise framing
- IC presentations